Where can KaTu Honey be found
KaTu honey is a product that was developed in 2014 by Ka Tutandike Uganda a local NGO to provide a ready market for raw honey from small holder farmers located in the West Nile region of Uganda. With a steady increase in demand for processed honey, the enterprise was moved to Kulika Uganda to scale it up through tapping into her wide network of small holder farmers located in various parts of the country.
KaTu Honey is a delicious, organic, high-quality honey which is available in both dark and light amber although our current trading focus is dark amber.
Our honey is purely organic as continuously subjected to both sensory evaluation and scientific tests such as use of a refractometer to test the moisture content and active nutrient tests as a requalification condition for all our current and potential suppliers.
KaTu Honey is currently being sourced from farming communities in west Nile although there is need to build their capacities so as to improve in the areas of apiary management, harvesting and post-harvesting handling..
KaTu Honey is currently traded in three sizes 300gm, 500gm and bulk with a full carton consisting of 24 jars of either size depending on the preference of the customer.
Our 300gm jars goes of UGX4000 at wholesale while the 500gm jar goes for UGX6000 . A wholesale price is charged on purchases of 12 and above jars.
What has been done
KaTu Honey’s client list so far consists of over 30 supermarkets in Kampala targeting both the upper and middle income consumer segment. The current marketing strategy has been limited to; face to face marketing to get into supermarkets, joining business membership organisations, participating in exhibitions as an avenue of interacting with our customers, and social media marketing to appeal to millennials who form majority of the Uganda’s population.
There are several competing honey products within the ‘premium’ segment of the Kampala honey market. The most notable of which are; Bee Natural, Gates, Bee Mine, East African, malaika and bee house honey. These have already successfully infiltrated the market and have established a competitive market share.
What more needs to be done
Write something about yourself. No need to be fancy, just an overview.